Fitness Apparel Brand

Project Overview

A leading direct-to-consumer athletic apparel retailer experienced stagnating revenue due to high competition and rising acquisition costs. We engineered a long-term profit system built on conversion, retention and creative iteration to outperform seasonal volatility.

Key Challenges

• Increase in CPM and CAC across Meta campaigns
• Low returning customer rate despite rising traffic
• Poor new-collection funnel communication
• No centralized automation or lifecycle marketing

Strategic Approach & Execution

• Built a four-stage customer journey funnel improving first-purchase conversion rate
• Deployed Meta + Google multi-platform performance engine for omnichannel lift
• Installed Klaviyo automation clusters for replenishment, VIP upgrade and loyalty
• Established 90-day creative iteration cadence with decision-driven testing

Measured Business Impact

• 884% revenue growth
• 29% monthly revenue from automations
• 2.7× increase in returning customer rate
• ROAS stable even during Q4 auction surge