IT & Tech Staffing Agency

Project Overview

The agency wanted predictable corporate client acquisition but sales depended heavily on cold outreach. We built a qualification-driven inbound pipeline with retargeting and automated sales tasks.

Key Challenges

• Unpredictable cold outreach
• High sales effort with low qualification
• No automated follow-up
• No segmentation between SMB vs enterprise

Strategic Approach & Execution

• Buyer-intent score routing to sales teams
• Case study powered remarketing
• Pre-screening discovery funnel
• LinkedIn + Meta omnichannel retargeting

Measured Business Impact

• 284% more clients acquired
• Cost per lead down 52%
• Demo call attendance up 61%
• Average deal size up 23%