Luxury Furniture Store

Project Overview

Premium shoppers needed deeper trust context before buying. We designed narrative-driven funnels highlighting craftsmanship, delivery reliability and social proof.

Key Challenges

• High-ticket friction
• Limited product education
• Lack of video-based trust assets
• Weak upsell logic

Strategic Approach & Execution

• UGC + premium video creative hybrid funnel
• Price-drop & abandon cart alerts
• VIP & loyalty automation for high-AOV buyers
• Google Shopping + catalog retargeting

Measured Business Impact

• 5.2× blended ROAS
• AOV up 34%
• Add-to-cart rate up 51%
• Return buyer frequency up 29%