Nutrition & Supplements Brand

Project Overview

The brand scaled fast but profitability stagnated due to weak repeat purchase rates. The breakthrough came from automating post-purchase user education, subscription incentives, and loyalty positioning.

Key Challenges

• High CAC from influencer/UGC ads
• Low subscription adoption
• Short product lifecycle
• Inconsistent reorder behavior

Strategic Approach & Execution

• Post-purchase 40-day retention automation
• Subscription onboarding incentive funnel
• Loyalty-tier offer restructuring
• Customer milestone win-back logic

Measured Business Impact

• 3.8× blended ROAS
• 168% increase in retention
• Subscription adoption up 2.3×
• Influencer pipeline CPA down 37%