Online Fitness Coach

Project Overview

The coach relied mostly on Instagram DMs. We built an inbound appointment pipeline powered by authority and social proof — without ads.

Key Challenges

• Time-intensive DM selling
• No content-to-booking funnel
• Too many unqualified prospects
• No automation for success stories

Strategic Approach & Execution

• Authority-based inbound website funnel
• Automated testimonial distribution engine
• Telegram community nurturing
• Email-based call-to-program ascension

Measured Business Impact

• 4.7× revenue growth in 90 days
• 80% appointments from organic traffic
• Call close rate up 53%
• Churn down 38%